Many business owners face a struggle on how to balance effective marketing services and providing quality service. Marketing is very essential to attract more clients, just like the plumbing business a service-based business tends to be more dependent on marketing.
In the digital world that we’re living in people rely on search engines (Google, Bing, etc.) and social media (Facebook, Instagram, Twitter, etc.) to book services in their neighborhoods. However, traditional marketing strategies like TV/radio ads, posters, and directories are no longer effective compared to the price. With the use of modern digital marketing, as a plumber, you most likely do not have the time to set up grand online marketing campaigns and maybe resources to hire a skilled marketing team. This is where content marketing comes into play. Don’t be scared if you are no experience in marketing, you can conveniently deploy these content marketing strategies in your plumbing business to attract more clients; no need to hire an expensive team or sacrifice most of your working hours.
What do you need to know in content marketing? Content marketing deals with using relevant and shareable media content such as blog posts, videos, pictures, info-graphics, and other media to engage and sustain audience interest. The goal of content marketing is to position your plumbing business as the first choice whenever your services are needed.
Below, we will discuss the seven marketing tips for the busy plumber looking to get more and more clients. Alright! Let’s proceed.
Tip number 1: Claim Your Google My Business Listing
The first step you need to do to ensure your plumbing business is optimized, you need to claim your business listing on Google. With Google business listing, you can manage the information of the persons who search your business see on Google.
Also, with the use of google maps your plumbing business became easily identifiable. This process is so simple, as your business profile on Google requires mainly your business name, address, and contact information.
Once your plumbing profile is up, you can now manage your operation hours, website, and street address. Don’t forget to post photos, see insights on your business searches, read and reply to reviews from your clients. Always remember your goal to make your plumbing business a reputable brand so it will make it easy to get potential clients.
Did you know?
Using the advantage of Google My Business (GMB), you are twice as likely to be considered reputable by consumers, and businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through their websites than businesses that don’t. Google My Business listing is one of the most effective ways to ensure your plumbing business on search engines and digital maps.
Tip number 2: Local SEO Keyword Research
The plumbing business is locality-based, so make sure to streamline your digital content to local platforms. All photos, video content, and blog posts for your plumbing business should feature keywords targeted to your area of service.
Did you know?
According to the study by SocialMediaToday, 46 % of all searches on Google are seeking local information, whereas 97% of search engine users searched online to find a local business. To attract more clients, focus on local content marketing for your plumbing business. For example, your plumbing business is California-based, if you hit your content from Washington then it will not attract clients in your area. Make sure you streamline your content to your local SEO, then you are sure to drive patronage to your business. You can try resources like Ubersuggest, so can find the local keywords in your vicinity.
Tip number 3: Engage Plumbing Related Issues on Local Platform Forums
Why it’s so important to engage plumbing-related issues on a local platform? It’s essential to enter forums like Quora and Reddit to connect with potential clients. On these platforms, you can ask questions on virtually every topic possible. I’m pretty sure! Once you engage plumbing-related questions on these platforms will position you as an authority in this niche. Making your business the first point of recourse on these platforms. Also, local SEO keywords are helpful here, as these keywords would help you locate subforums and subtopics related to your area and your plumbing business.
Tip number 4: Creating Short Video Contents
Creating video content is a media trend nowadays, especially short-form videos have quickly become a way to keep people entertained and informed. There are so many apps that you can use to create short-form videos like:
- Instagram Reels
These video-based platforms are an eye-catcher like wildfire. If you want your video content reaches a global audience, create short video content. Why? Because it has changed the dynamic of content marketing and offers more opportunities to generate traffic for your business. Look at the stats that confirm how super-effective short-form videos are.
- 68% of people will happily watch a business video if it’s under a minute – Vidyard
- 84% of people were convinced to buy a product or service based on the brand’s video – Wyzowl
As a busy plumber, short-form videos are great opportunities to create content about various aspects of your service without taking up a chunk of your working time. No need for fancy setup or equipment to record. It is as simple as capturing behind-the-scenes while you work at your office. This makes short-form videos compelling – the authenticity and personality.
Tip number 5: Ads and Engagement on Social Media Platforms
You need a social media page for your plumbing business on major platforms like Facebook, Instagram, and Twitter. Curating content for your page is most important. You can choose and stick to just a couple of social media platforms to drop content and engage.
See what social media pages can do to your plumbing business?
With its over 2.5 billion users, offers many businesses both global and local reach. Now Facebook can provide your plumbing business with Facebook paid ads that target specific areas and target clients. Using the power of ads, you can increase the awareness and patronage of your business.
Instagram is very effective when it comes to brand following and awareness. Clients and prospective clients can follow up on your day-to-day activities through pictures and short video content. All you need to do is to take photos of plumbing jobs and post them to your Instagram, a great way to showcase your capabilities. You can also make short videos on simple DIY plumbing tips are a great way to sustain a following on the platform.
Do you want a perfect interaction in your area and generate potential plumbing client leads through these interactions? Twitter is the answer. Twitter threads are great ways to cultivate a following on the platform. A few threads on the common plumbing issues will set the tone for your business page.
Tip number 6: Build Engagement on Your Own Space
Do you want to show that your plumbing business is reputable? It is an essential aspect that you need to build digital content on your own space online. For example, create a plumbing website blog, landing page, or email newsletter.
Once your plumbing website is created, it acts as your digital office where clients can learn more about your business. Using your website, clients can contact you directly, book your plumbing services, ask questions, and provide suggestions. Also, the plumbing blog section on your website helps build credibility and engagement with your business. This attracts new clients and sustains their interest with regular blog updates. Insightful blog posts about the plumbing service will have clients and prospective clients following your blog continuously. This builds clients’ trust in your services.
Worry no less, setting up your email newsletter is very easy, as there are several platforms dedicated to making it simple for anyone to use. Platforms like Mailchimp, MailerLite, Curated, and many more.
Tip number 7: Gather Online Reviews
Did you know that reviews and testimonials are the most effective ways for prospective clients to learn whether a service provider is worth trying? Yes, it is! Prospective clients can only access your plumbing reviews if collected and shared on your various digital platforms. To get reviews of your business, you must urge your clients to give honest feedback on your services on your website, social media pages, or Google My Business listing.
However, to stay on the highest rating make sure you will give the best plumbing services and client management. If clients are not impressed, this would adversely after your business rating, and the more positive reviews the better your chances of attracting more clients.
Content marketing is an organic way of attracting potential clients without seeming desperate. Taking advantage of content marketing, your target audience is attracted to your business through an exchange value, which ensures continuous patronage. But, take note! Content marketing strategies are constantly changing, so be ready to evolve and adapt to the newest developments to market your plumbing business. You can take online courses on content marketing; it will help you to stay on top of these trends.
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