Digital Marketing

Using The Power Of Digital Marketing For Your Contracting Business While Saving Money, Is It Possible?

Val Okafor
11 Jan 2022
5 min read

Are you an Owner of a Contracting Business like a Home improvement? If so, Digital Marketing is the best way to engage more traffic into paying customers. That’s what you want! Right? But if you don’t know how to use these powerful tools, probably you will burn much more money and I’m pretty sure you don’t want to do that.

Did you know that there’s a strategy on how you can save more money while using the advantage of digital marketing? And yes! There is! All you need to do is to master these 9 tips that I will show to you.

Here it is:

Strategy Number 1: Taking Advantage of Free tools

Yeah! You heard it right! There are massive free tools available to help you take advantage of the potential of digital marketing.

Here are some of our favorite free tools for digital marketing:

  • Google Analytics
  • Canva
  • Buffer
  • Hotjar
  • Open Site Editor

Strategy Number 2: Hire freelancers instead of employees

Hiring an in-house marketing team is out of the question – especially since the cost of doing so could be about $68,000! It’s a No!, No!, No! Using a website nowadays is very easy. You can find and hire talented freelancers specialized in different digital marketing strategies. This can help you get much more out of your budget.

Here are the two Great Freelance Platforms that you must look at.

  • Upwork
  • Fiverr

Strategy Number 3: Focus on growing social media presence

Social media websites like Facebook, Twitter, and LinkedIn are great tools for growing your brand and finding new customers. Others run ads if they want. But it’s more practical to start building up a loyal audience over time. It’s a must that you need to share content on your social media channels that highlight the great work you do.

Here are the two examples:

  • Sharing blog posts about common home improvement goals.
  • Sharing images that highlight the great work you do.

Strategy Number 4:  Fine-tune your emails

Did you know one of the most effective forms of digital marketing is Email Marketing? Research shows an average ROI of $36 for every $1 spent. Create great emails, and reach your marketing goals at a really low price point.

Look at this some strategies to get you started:

  • Use personalization as much as possible
  • Keep it short and sweet
  • Become a source of value for your target audience
  • Use plenty of action verbs

Strategy Number 5:  Put your budget where it will have to most significant impact

A digital marketing strategy that works best for the competitors may not be the same that works for you and that’s the reality. That’s why it’s very important to track your results over time. It will help you to see which strategies work the best for your contracting business. Once you know what strategy works best for you then you can allocate more of your budget to the highest-performing strategy so that you get as much out of it as possible.

Strategy Number 6: Ask for referrals and reviews from existing clients

Research shows that 93% of people look at online reviews before buying something. That’s why it is important to focus on improving your online reviews. You can do that by reaching out to clients you know are happy with your services and asking them to leave you an online review.

Strategy Number 7: Utilize Google My Business

It’s so much important to utilize Google for your business. Why? It is an essential tool for geographic-based digital marketing. Think of it, when someone looks up a contracting business in your area, you want to make sure that your contracting business pops up in their search results.

Strategy Number 8: Get listed in online directories for contracting businesses

To ensure more people are aware of your company when they look for a contractor is to get listed in online directories for contracting businesses. 

Here’s the simple way to that:

  • Locate the top online directories for contractors in your area.
  • Sign your business up for it yourself or reach out to them and ask to get your company added to the list.

Strategy Number 9: Optimizing your website to get more out of your digital marketing strategy

The goal of digital marketing is to get more and more people to visit your website. But even if you manage to achieve that, you still need a strong website to convert that traffic into paying customers.

That is why Okason Software is here, we can help you do that. We make a professional-grade website for contractors that stand out. Get in touch with us to learn more about what we can do to help you get more out of your digital marketing campaigns.

Val Okafor

Val is a Software Engineer and business builder creating software solutions for home service and home improvement businesses.

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